The Print Hang-up

By David Mendoza

The author, twenty-four, is a graduate in art history from the University of Washington. He is director of the Richard White Gallery, which will present this month an exhibition of prints and drawings by Leo Kenney, Bill Ritchie, James Johnson, Robert Harvey, Steve Hazel and others.

One day a woman came to the gallery eager to purchase a work of art for her home. After looking at several paintings she became dejected because she could afford nothing she liked. Sensing her sincere disappointment I suggested she look at some very nice prints we had just received from Sweden that are priced very reasonably.

"Oh, no," she replied, thanking me. "I really want to own an original work of art.” If this drama leaves you wondering, "How interesting but so what?" Read on. This is for you.

The first thing that comes to most people's minds when they hear the word .”print” in connection with art is the variety of reproductions of famous paintings that sell for one dollar and up at bookstores, stationery shops, department stores and even some galleries and museums. These, however, are not original works of art-rather copies or reproductions of original works done in another media. The artist's hand never touches them.

There are prints that are original works of art (note: using the term "works of art" loosely to include many that are dubious although original.) Such prints are one medium of the visual arts like painting, sculpture, ceramics, etc. Printmaking is another method of image or object making. They are created by the artist/printmaker's hand and mind.

The main difference is that instead of one finished work, this medium produces any number of finished works (depending on the type of print) although the number is usually controlled and prints are issued in "limited editions." At the bottom of a print and outside of the printed image you will find the title of the print, the signature of the artist and two numbers such as 3/10. These numbers tell you that this particular print is the third one made of a total of ten. Sometimes, instead of these numbers you find the words "Artist's Proof," which means that this particular print is a test by the artist to check the finished work to make sure everything is just as he intended it before going ahead with a multiple edition.

A variety of printing techniques are used. Intaglios, lithographs, serigraphs and relief are the general methods. Each of these have additional variations. The intaglio techniques involve cutting or engraving the image into a printing plate. Aquatints, drypoints, engravings and etchings are intaglio processes. Lithographs, as the name implies, are made from a stone plate on which the image is drawn onto the surface with a lithographic pen or crayon.

Claes Oldenburg now uses a new instrument designed for him that resembles a ballpoint pen allowing him to sketch directly onto the litho stone. His portfolio of "NOTES" are masterpieces of modern lithography.

Serigraphs are silkscreens and even this common technique has experienced experimentation and invention by contemporary printmakers. The photo transfer, used by Andy Warhol to create his "Marilyn Monroe" series, is a serigraph produced by placing a light sensitive gelatin on the silk screen and laying a photo transparency on it. The gelatin hardens where the light hits it and remains soft where protected by the dark. The screen is then washed to remove the gelatin that has remained soft.

The woodcut is a relief technique. The image is created by removing the negative areas that are not to be printed leaving the raised portion to hold the ink. The natural wood grain can be used to add further expression to the forms of the image. The wood cut was very popular with German Expressionists such as Kirchner and Munch. Both brought new life to the woodcut by utilizing the natural, dramatic qualities of the wood grain.

All of these techniques are undergoing improvements, experimentation and invention by today's printmakers. One new technique is an offshoot of the lithograph called a collograph. This method was perfected and created at the University of Washington. Instead of a stone being used as a printing plate, a collage (hence its name) is built up on a mat board or plastic surface to create various raised areas and surfaces and textures that will hold and print the ink differently. Embossing has been used in many modern prints expressly for its textural beauty instead of a mere result of the surface of the plate.

Printing inks are now produced and used in every color imaginable. The consistent and intense color of the ink makes it a natural for optical art as witnessed by the prints of Albers and Indiana.

Printmaking had its beginnings in the Renaissance. The beautifully delicate etchings of Durer are selling on today's art market for thousands of dollars. Later, Rembrandt created many drypoints and etchings that can compare with any of his paintings.

Although some artists created prints as original art forms, in general the print at this time was used as a translation of paintings, architecture and sculpture, generally used as illustrations. The prints of Goya and Daumier are exquisite and powerful works of art; those of Goya even surpassing some of his paintings in expressiveness and technique. By the late Nineteenth Century, printmaking became recognized by artists such as Toulouse-Lautrec and Gaugin as a medium singular identity and potential.

The Twentieth Century has seen a steady growth of interest and experimentation with the print resulting in new techniques and an increased variety of means to produce prints. The current renaissance of printmaking is at last beginning to elevate the print to its rightful place as a medium with its own unique qualities, possibilities and beauties. The present status of the print is not really a revival, for the print is taking on dimensions and directions heretofore non-existent.

As in all art movements, the print renaissance is not removed or separate from the trends of mid-Twentieth Century culture. Aside from the technological advances related to the creation of a print, there is one characteristic of the print that makes it a truly contemporary medium-that is its multiple production.

Ironically, this is also its major obstacle to becoming accepted-and in effect purchased-by the art buying public. In this day of television, movies, records, magazines, instantaneous communication and travel, the majority of people refuse to accept the validity of the print as an object of art because more than one exists. These same people, however, will pay admission to a theatre or cinema to experience a performance of "Midsummer Night's Dream" or "2001" simultaneously with 300 other people or purchase one of a million recordings of the New York Philharmonic Orchestra or the Beatles or read most of the best-selling literary works but still refrain from buying a print because of multiple availability.

This hesitancy-no-outright negativism!-toward prints is practiced by artists as well. There are many who reject the medium because of its "mass production" or call it "easy" because the product of the labor of creation is multiple. I wonder if any of these “single-minded” individuals have ever thought about twins!

Such prejudice is an unwillingness to think beyond the times when art was thought to belong only in museums, palaces and cathedrals, where the general public had little chance to see it much less own it. Art belongs where people are-where it can be seen and experienced naturally, easily and often. Though there is a granted increase in the purchase of art today for private and commercial enjoyment, the price and good paintings and sculpture the vast majority of the opportunity to own an or by an artist. Solution? The Print.

This article appeared in a small magazine, the title of which is not known at the time of this quotation. We apologize to David Mendoza for any errors or omissions that may have occurred during the computerized scanning of his writing. We encourage anyone who knows David Mendoza’s present whereabouts to contact him or this site’s Webmaster for more information.